Sisters doing it for themselves

Refreshing to see women as part of the construction crew. I’ve been directing a long time & it’s only recently that there are more women on set, not just in production, wardrobe & hair & make up.

DIY GIRLS

Hanging art

The Guardian wrote 7 facts that shows how the advertising industry fails women.

Females make 85% of all purchasing decisions, yet are woefully underrepresented in creative jobs in advertising.

Women are the most powerful consumers on the planet, making 85% of all purchase decisions.

88% of young female creatives say they lack role model.

70% of young female creatives says they have never worked with a female creative director or executive creative director.

70% of young female creatives are working in a 75% male-dominated department.

60% of young females say they believe advertising is a career that doesn’t support young families.

10% of young male creative are working in an all-male department